marketing
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marketing *
urban office of inclusive innovation and entreprenuership
My team and I were tasked with creating a media strategy plan for the non-profit organization Urban Roots for expansion to Atlanta, Georgia. Throughout the project, we have conducted a brand analysis, identified and created target market and personas, conducted competitive research, and created a media outreach plan.
Medium: Social Media and Digital
Team Members: Anna Tran, Hannah Yi, Varsha Namboodiri, Barbara Chaual
Role: Head of Marketing
