https://www.lunareichert.com/reporting-and-writing daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642563215001-TIKA8EIISCNX18GK8WVD/IMG_0974-1170x780.jpeg Reporting and Writing https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642564106078-PFXXWH9KVG0T9P35CGQK/Portable-Network-Graphics-image-C92596808C75-1-1170x877.jpeg Reporting and Writing https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642708254955-11G2VPLNMG6JWANEW44D/GluzmanGraphic-1170x658.png Reporting and Writing https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642708298681-TX9XJ0XEJU79H9HV6718/33659728058_0b75065ddc_o-1170x780.jpeg Reporting and Writing https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642708388206-V84YSU6FBHI2TTZBEDGP/screen-shot-2020-04-27-at-9.26.31-pm.png Reporting and Writing https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642775346026-1S85T3HE0LFS9W0DD6YR/DSC_0952-1170x780.jpeg Reporting and Writing https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642775609111-1R58T5I88S8HDT04SAL1/IMG_7109-e1541640986466-1170x878.jpeg Reporting and Writing https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642775694639-S4BFOE0DJCS79N9NSED8/pasted-image-0-1-1170x614.png Reporting and Writing https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642777477231-JIX11JXHOY2F6FBNKRNY/gspa-please-work-1170x780.jpeg Reporting and Writing https://www.lunareichert.com/editing-leadership-and-team-building daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642789197999-KA1NY483IRP2VCAXIULG/screen-shot-2021-02-22-at-10.49.19-am.png Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642790603867-HMPD4LET3IVYJPSZVVKC/51182358547_f54d2ee157_o+%281%29.jpg Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642790997269-N4TGULI11IVFRZ19YLI3/unnamed5.jpeg Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642791051104-S5E8ERBBVZAARG8E0I3G/image_6483441.JPG Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/8c48c0d4-59d4-4c3a-b6bb-b8a5e63c12c5/51817662684_a010b0f0a0_o+%281%29.jpg Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642791200487-INY6MYBN0GBW0QL9A2ON/Screen+Shot+2022-01-21+at+1.53.17+PM.png Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642791498727-MQPDN4NGFDEUVYNHEOQN/Screen+Shot+2022-01-21+at+1.56.53+PM.png Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642791627454-46NKCUJUSED6DWV221J4/Screen+Shot+2022-01-21+at+2.00.23+PM.png Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642791919220-C7TMIJLUKT8VIIV49X7A/49757406636_9fa78929d4_o.jpg Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642792016625-A8ZJXHXSYIQ0NX8APP2B/Beige+Scrapbook+Recipe+Photo+Book.jpg Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642792311199-D1BTLSDJ3HXY0KZ9TJ6H/Beige+Scrapbook+Recipe+Photo+Book+%281%29.png Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642792411932-CTA0B6T7FYV3V76TBQJD/Beige+Scrapbook+Recipe+Photo+Book+%282%29.png Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642792520369-4K1023KZSCXKB95LSRCI/Beige+Scrapbook+Recipe+Photo+Book+%283%29.png Editing, Leadership and Team Building https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/b9fb527e-e860-45bb-ba93-6a8bde6cfcdf/screen-shot-2021-05-12-at-11.40.42-am.png Editing, Leadership and Team Building - Leadership seminars As part of training in our staff, members of the Editorial Board are required to attend semiregular leadership seminars. While the topic of each seminar varies, each seminar focuses on improving one aspect of leadership. I began attending leadership seminars a sophomore year, and have heard from a variety of speakers and participated in a range of activities to build myself as a leader including discovering and learning about my leadership style. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/45a8274c-34f4-4cbe-a831-7e1c7a2bf63b/Beige+Scrapbook+Recipe+Photo+Book.jpg Editing, Leadership and Team Building - Team On-Site Prodcution Editing During the fall semester, the journalism class held weekly writing competitions in order to generate content for the website. For the competitions, I was responsible for editing and conferencing with each team over their feature stories and multimedia. During my editing process, I would address missing information, possible additional stakeholders, visual quality, story checklists, grammar and AP style edits. In the end, one of the stories was published in the magazine and another two went on the website after rigorous editing and hard work from myself and the writers. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/22e94c89-f0bc-412b-bd8a-8f7843cff4da/Reichert_ActionShot2.JPG Editing, Leadership and Team Building - Presenting at SIPA My sophomore year, I presented at the Southern Interscholastic Press Association over social media with one of my colleagues. During the presentation, I shared the strategies and types of posts that we use and create to share insight to help other media staffers build and grow their social media platforms. During the presentation, I helped engage audience members and lead interactive activities to teach them about social media. Photo by Krista Shumaaker https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/917685da-45fd-4236-a5ca-ed2130d4b4af/screen-shot-2021-05-11-at-3.41.17-pm.png Editing, Leadership and Team Building - Contest Submissions One of the roles that I have taken on within the program is contest submissions. Our program submits to a large number of contests throughout the year. Contest submissions are quite tedious and require a lot of organization to complete them successfully. Over time I have figured out how to generate planning documents and best execute to ensure we submit the best work from our staffers, as well as train others on how to execute the submission process. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/9ed37b37-b23b-49d7-96d4-30f4eb001d3b/49756885253_a52cea1482_o+%281%29.jpg Editing, Leadership and Team Building - SIPA Advisory Board The Southern Interscholastic Press Association is a conference that our staff attends annually in Columbia, South Carolina. Attending SIPA for the first time was a transformative experience for me, seeing student journalists from all over the South come together to learn about storytelling and push our knowledge. For my senior year, I applied to be on the advisory board and currently serve as the Member-At-Large to help ensure the conference is the same enjoyable experience for younger student journalists. Photo by Krista Shumaker https://www.lunareichert.com/web-and-social-media daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642707085609-SLQMMAAJZY0JCZDUDUB9/CLASSIC-CITY-CHAMPIONSHIP-1-1-1170x780.png Web and Social Media https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642707181551-N6ZW2ALBLPYZ2EBYSS7N/Screen+Shot+2022-01-20+at+2.32.44+PM.png Web and Social Media https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642707295860-TJUZLZ65QDN5I3HUEN3M/470a273f-a797-4659-b765-856754a02ab3.jpeg Web and Social Media https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642707370733-NGVG08HGR9L24J9FVXQH/DSC_1262.jpeg Web and Social Media https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/45c9bc7f-c149-4dd4-a7cd-c65ba8fa2541/screen-shot-2021-05-12-at-9.38.29-am.png Web and Social Media - Linnentown Reaction After community elders of Linnentown, a neighborhood that was gentrified and destroyed by the University of Georgia, came and spoke to the school I got a reaction scene from one of our well-known students about the issue. I used his interview to produce this short story for social media. The post ended up receiving a good amount of engagement due to the timely nature of the event, as well as the notoriety of the student. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642565174885-J8R6CGOOUK00ZZWY6LNE/img_8236.jpeg Web and Social Media - COVID-19 Breaking news During my time running social media, the COVID-19 pandemic was rippling through the world. Our social media served our student body by consistently producing break news on district and state-related news relating to COVID-19 and school. I worked diligently to put out breaking news posts as quickly as possible, sometimes having to drop everything, to get our school the updated news. These posts ended up receiving a lot of engagement and successfully informing the Clarke Central High School community. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/463101af-2c16-4c25-8189-cd087d5f3c0b/Screen+Shot+2022-01-23+at+1.39.48+PM.png Web and Social Media - Dr. Love’s Passing After a beloved member of the school community passed, I quickly formulated this post to honor him and inform the community about his passing. Although it was a short post, I wanted to ensure it got out to our audience in a timely manner. The post ended up being shared and informing the community about his passing and became a place for people to share their reactions to the shocking news. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/295b1630-6649-4974-bb38-85eca0b719d9/Screen+Shot+2022-01-23+at+1.40.44+PM.png Web and Social Media - COVID-19 Infographic When the COVID-19 pandemic first started to affect the country, I created this infographic for social media in addition to the updates we were posting. Our school district had just announced the suspension of in-person learning, so I created the post in hopes of creating a place for students to find important statistics related to the pandemic in one place. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/343a45b3-9eb6-4b45-9bfa-04111f7bcc0b/Screen+Shot+2022-01-23+at+1.41.33+PM.png Web and Social Media - Swim Team Results After our swim team competed at the state competition, I created a post and graphic compiling the results of the competition. Social media is always a good place to share out sports-related information, as the student body typically interacts with those posts. This post is one of the many examples of the sporting event results posts that I have created for social media. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/107f07b6-b13c-4564-8a1f-5c1bada63bcf/Screen+Shot+2022-01-23+at+1.43.15+PM.png Web and Social Media - Black History Month Scene and Promotion After photographing the Black Culture Club’s Black History Month Celebration, I helped create this post featuring one of the students who helped put together the celebration. The post served as a stand-alone story about the event, as well as a promotional post for the video and event coverage of the event that was posted online. https://www.lunareichert.com/design daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642741532320-2S5EPKMALWHJC2UH6ZB2/3-2.jpeg Design https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642741551217-3ZGUM2MHDCAU7VHOEMLZ/img_7509.jpeg Design https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642962046815-NVA15U2YBPNCVBL0OLH9/Screen+Shot+2022-01-23+at+1.20.42+PM.png Design https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642962084778-PRLLI8GSE8LZPUTXNL9X/Screen%252BShot%252B2022-01-21%252Bat%252B12.07.33%252BAM.jpg Design https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642986305636-8DMLM6YZDWZQ0N8EHPJP/Untitled+design+%281%29.png Design https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/44d2ebce-57de-411f-9e11-fe18c7efddb5/0001.jpg Design - Design Templates In preparation for the spring semester, I helped create templates for different genres of pieces that we feature in the iliad. My assignment was to create a template for music pieces within the iliad. I used inspiration from the previous iliad to generate a template that we could adapt once we decided on the theme for this year’s magazine. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/6dbd02e5-d041-41ea-be4c-6eb96c8b95e1/Screen+Shot+2022-01-21+at+12.11.02+AM.png Design - Logo Redesign This year the iliad conducted a brand redesign, as the program has not had a consistent logo in almost a decade. As a part of the process, I worked alongside my Co-Editor-in-chief and the Design editor to provide extensive feedback on the logo and redesign. During the feedback sessions, I gave input on design, color and the final logos which we now use to represent our brand across all platforms. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/53ca48e1-8217-4b0c-b8d9-f00546ce6028/Screen+Shot+2022-01-23+at+1.18.13+PM.png Design - Website Font Design As part of the website redesign process, I coded in the fonts from our logo to be featured on the website. By doing this, I ensured that the design of our brand and logo also completely carried over to the website. In addition to fonts, I helped design a majority of the pages on the website to create and clean and simple layout for our audience to view. https://www.lunareichert.com/broadcast-journalism daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642986530923-CHZQZOB8EV60CUEZBOTV/Untitled+design+%282%29.png Broadcast Journalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642779849105-GVIYHI2RDKZ9JX2T97U8/Screen+Shot+2022-01-21+at+10.44.02+AM.png Broadcast Journalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/eee64201-1b2f-40c4-bd33-95c6359f94d6/Screen+Shot+2022-01-23+at+4.28.53+PM.png Broadcast Journalism - iliad Outreach As part of the iliad program, we reach out to feeder schools to gain submissions to publish rising ninth graders. Our outreach director filmed a video on a presentation about the submissions we accept and how the students can submit to us. My role in the process was going through and https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/14285390-c840-4501-ba7d-177a95e1f32a/Screen+Shot+2022-01-22+at+12.57.02+PM.png Broadcast Journalism - Introduction to Broadcast During my time in Journalism I, I engaged in an introduction to broadcast unit. Throughout the unit, we went over types of broadcast videos, how to film videos, and studied and reviewed exemplars. For our summative for this unit, we were required to write a script and film the components of a traditional news video. This project taught me how to speak in front of a camera, write a script and produce a quality broadcast video. https://www.lunareichert.com/photojournalism daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642528325440-RPHKIX8Z1MPHLBC47MI5/51198300396_e2273f1675_o+%281%29.jpg Photojournalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642528862619-E3M0XOUQ7Q4JJPHZ1TNX/51185695999_59d946253b_o.jpg Photojournalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642529675335-INOD84LO72RWOSRTB8TN/50309153961_bcc8822ea5_o.jpg Photojournalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642529731675-YPEGNKZZYHUO76R24DB7/DSC_4431.JPG Photojournalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642529847418-FW0K5NNSXQZVDQLIX0CK/49038158808_75836a393c_o.jpg Photojournalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642530008367-45JD9F8AO4S83IS21BMP/48717169402_b09677dd51_o.jpg Photojournalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642530141780-8QMETK3MM19GTUJ2IRPE/DSC_0310.JPG Photojournalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642780692281-VV0680S4538O6X9K9UU4/50719152151_be7a4e1234_o.jpg Photojournalism https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/2d9b3cb6-e84a-457d-9337-85e3597d3e57/dsc_0547.jpeg Photojournalism - Localizing Black History This was my first photoshoot as a staff photographer. While this experience was nerve-wracking, it was a great opportunity to photograph an influential member of my community in front of a mural he had just helped create. I was accompanied by my editor but did the entire shoot on my own. Creatively, I was able to utilize the colors from the mural and different angles to create a visually appealing and appropriate image. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/2329f22c-3e0f-4ded-9daf-3dfce1ca4603/img_9527.jpeg Photojournalism - Owen Barnett For a profile, I photographed a star soccer player who now plays for the Atlanta United U16 team. I wanted to really capture him in his environment, so I asked him and his sister to hit around the ball and have him block shots going into the goal. I really am glad I was able to photograph genuine action shots during this shoot, as well as some staged shots, to capture him for the story. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/90565cb3-58de-486a-ba7e-28e660db29c4/dsc_0562.jpeg Photojournalism - Recognizing Excellence This was one of my first published photographs. I took the picture during my freshman. I utilized the idea of leading lines to help make the basic photo of a teacher at a desk more compelling and visually appealing. I also used the natural lighting in the room to avoid harsh overhead lighting from the classroom lights. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/83a68481-856e-4dd8-a781-eb908e3974bc/49206769882_ebec0ca523_o.jpg Photojournalism - Basketball Coverage For this basketball game, I photographed the event to go with written coverage. This photo was very nicely framed and captured the emotion that was present during the game. Basketball is somewhat challenging to shoot because the gym lighting is very poor and basketball is very fast-paced, but I was very happy with the final product of this image. https://www.lunareichert.com/laws-ethics-and-news-literacy daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/be3564f1-9c8c-4eb1-934c-a47563f79f30/screen-shot-2021-05-12-at-8.26.34-am.png Laws, Ethics and News Literacy - NSPA Law Presentation During the NSPA virtual fall conference in 2021, I attend a law presentation. During the presentation, I took notes on how to access public records and was able to better understand my rights as a student journalist. Prior to this lesson, I had never fully understood what student journalists could and could not access. Freedom of information was a less explored area of knowledge for me. This presentation gave me a better understanding and unlocked new opportunities for me to improve my reporting skills. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/691167f0-7d1f-4c6c-bdbb-45d57f8981cc/Brown+and+Orange+Neutral+Delicate+Organic+Fashion+Marketing+Presentation.png Laws, Ethics and News Literacy - Social Media Backlash At the beginning of the 2020-2021 school year, we posted the fall sports schedules on social media and faced a large amount of backlash on Instagram. due to COVID-19 concerns. However, since we are a news organization we are required to objectively report on the news within our school. In reaction to the concerns, I helped post a statement outlining our policies and intentions. This post also invited anyone who wanted to voice their opinions to write an editorial as a guest writer. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/4e427dc3-2137-4830-8367-f436e1907b4b/0001+%281%29.jpeg Laws, Ethics and News Literacy - Ethics Unit Every year, our staff reviews journalism ethics and laws, as well as analyzes several journalistic stories. In order to get our grounding before production, we participate in critiquing articles and analyzing ethical situations to help us understand our rights and purpose as student journalists. In Journalism I, I helped lead this unit and encouraged critical thinking of ethical dilemma’s that we have or may have experienced as a program. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/754f7985-63f0-4892-a8af-7588c6fe645d/Screen+Shot+2022-01-23+at+12.58.30+PM.png Laws, Ethics and News Literacy - News Literacy Unit Every year, the staff participates in some form of news literacy unit. In this unit, we read and analyze various articles and media, typically from professional organizations and previous NSPA winners. As a J1 facilitator, I was part of leading this unit for the freshman last year and this year as well. While leading this unit, I pushed students to critically think about what worked and what didn’t in each article they reviewed. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/353900f1-60b2-4a2f-8058-180a11f46d5a/Screen+Shot+2022-01-23+at+12.10.37+PM.png Laws, Ethics and News Literacy - iliad Staff Manual As part of our staff manual and policies, the iliad has included a sensitivity portion on submissions and editing. While we do not want to censor or edit anyone’s work, we do uphold the policy that all work must maintain a “TV-14” rating as we are a publication under the Clarke County School District. Any editing needed to be done to a piece is done by the creator of the piece and will not be done by anyone on staff or without the creator being notified. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/295016a4-1622-4844-8532-4c3ffd95d698/Screen+Shot+2022-01-23+at+12.52.39+PM.png Laws, Ethics and News Literacy - Digital Ethics in Photojournalism At the beginning of the 2020-2021 school year, we posted the fall sports schedules on social media and faced a large amount of backlash on Instagram. due to COVID-19 concerns. However, since we are a news organization we are required to report on the news within our school. In reaction to the concerns, I helped post a statement outlining our policies and intentions. https://www.lunareichert.com/marketing-and-audience-engagement daily 0.75 2023-11-26 https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642786039742-16ZFXUZB58CIUQYEYJ20/brown-and-orange-neutral-delicate-organic-fashion-marketing-presentation.png Marketing and Audience Engagement https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642786626804-0GHR89M7UH3YM90RBINO/Screen+Shot+2022-01-21+at+12.36.59+PM.png Marketing and Audience Engagement https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642972256547-IUYI3UCYXCXSZSZTRU43/Screen+Shot+2022-01-23+at+1.38.28+PM.png Marketing and Audience Engagement https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642972633366-RP1SS68ZCE0PIH33TZU9/Screen+Shot+2022-01-23+at+4.17.03+PM.png Marketing and Audience Engagement https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/7ce1dc5f-2b5c-4052-bb47-ead1c492e26f/Screen+Shot+2022-01-21+at+2.18.15+PM.png Marketing and Audience Engagement - Social Media Training Because I served as the social media coordinator my sophomore year, I have had the opportunity to help train new staffers in that position. During this meeting, I helped the new staffers review and fully comprehend their job descriptions and metrics. I also walked them through the different types of posts we generate that get high engagement. Finally, I walked them through past NSPA winners and shared some professional accounts for them to review to generate engaging posts. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/b2d88ffa-b5ed-4a92-93ee-c7807b34e16e/Reichert_Pic1.JPG Marketing and Audience Engagement - Lunch Table During my time running social media, I decided to have a table outside of our school cafeteria to gain followers and spread the word about our publication. This past fall, the iliad held a similar table to increase awareness and sell magazines to students. During this event, we gained around 70 followers on our social media and sold several magazines to students and teachers. Photo by Lucas Donnelly https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/b4c5e458-172f-4367-8aee-911dd6f81762/Screen+Shot+2022-01-21+at+1.18.19+PM.jpg Marketing and Audience Engagement - Mailing List This year, the iliad designed a mailer to be sent out to current and past donors to get donations for our program. Donations is our primary fund to print the magazine, so it is essential we raise enough money so that we can print in color. I spent time researching past donors, locating addresses, and then organizing all the data in a spreadsheet to send over to the printers in order to get our mailer out to as many people as possible. https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/91e5836a-9785-426e-87ca-58ba7c3e4032/IMG_8031.jpeg Marketing and Audience Engagement - Booster Club Meetings As the Co-Editor-in-Chief for the iliad, I am responsible for attending Booster Club meetings to express the needs of our program. During these meetings, I update parents on the status of our program, discuss funding for the magazine and the money we have available for additional spending of needs such as supplies or design costs. The booster club also informs me if I need to do anything, such as update our information on their website. Photo by Lucas Donnelly https://images.squarespace-cdn.com/content/v1/61d99b715f7174360deacdf8/1642786083369-9BSEUBYNUI36TMCDE82Z/screen-shot-2021-05-11-at-12.54.40-pm-1.png Marketing and Audience Engagement - Marketing Project In order to get subscriptions and donations, the entire ODYSSEY staff participates in the marketing project at the start of the school year, which requires us to think about our individual “spheres of influence” and market subscriptions, our program and magazine to family, friends, neighbors, etc. For the iliad, we conduct a similar project to gain donations for our program. 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