strategy & media planning

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strategy & media planning *

cascade clean + dry product launch

For the final capstone class in Texas Media & Analytics, students are paired with a real-world client and tasked with developing a full-funnel media plan based on the client's RFP. For my class, we worked with Procter & Gamble’s Cascade brand on the launch of a new rinse aid product, with the ask to target Gen Z and Young Millennials. My group received the award of “Best Research and Insights” for our strategy targeting young renters in metropolitan areas in a transitional stage of life.

Account: Procter & Gamble, Cascade

Class: Advanced Media Strategies

Role: Design Lead

Team Members: Emma Louviere, Molly Garvin, Sophia Steinitz, Sarah Crow, Brennan Eustace

airpods pro 3’s

For this project, my team and I built out a comprehensive mini media plan for our mcok client Apple for the launch of the new AirPod Pro 3’s. We focused on a holiday campaign targeting young men purchasing gifts after our research showed that they are heavy purchasers of tech-related gifts during the holidays.

Account: Apple

Class: Advanced Media Strategies

Role: Strategy Lead

Team Members: Saanvi Sreejit, Reese Gutshall, Chloe Low, Ankita Pravin

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search, display, and shopping campaign

After a semester of working on a PPC search, display, and shopping campaign for Buhi using Stukent Stimulation software, my group members and I executed a client-facing deck of our results and recommendations based on our measurements and KPI’s from the campaign.

Company: Buhi

Class: Media Planning

Team Members: Emma Louviere, Sophia Steinitz, Sarah Crow, Molly Garvin, Brennan Eustace

urban roots expansion

My team and I were tasked with creating a media strategy plan for the non-profit organization Urban Roots for expansion to Atlanta, Georgia. Throughout the project, we have conducted a brand analysis, identified and created target market and personas, conducted competitive research, and created a media outreach plan.

Company: Urban Roots

Class: Media Planning

Team Members: Emma Louviere, Tatom Hoffmann, Sarah Crow, Molly Garvin, Brennan Eustace

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