strategy & media planning

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strategy & media planning *

AirPods Pro 3’s

For this project, my team and I built out a comprehensive mini media plan for our mcok client Apple for the launch of the new AirPod Pro 3’s. We focused on a holiday campaign targeting young men purchasing gifts after our research showed that they are heavy purchasers of tech-related gifts during the holidays.

Company: Apple

Class: Advanced Media Strategies

Role: Strategy Lead

Team Members: Saanvi, Reese Gutshall, Chloe Low, Ankita

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urban roots expansion

My team and I were tasked with creating a media strategy plan for the non-profit organization Urban Roots for expansion to Atlanta, Georgia. Throughout the project, we have conducted a brand analysis, identified and created target market and personas, conducted competitive research, and created a media outreach plan.

Company: Urban Roots

Class: Media Planning

Team Members: Emma Louviere, Tatom Hoffmann, Sarah Crow, Molly Garvin

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